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  • A-Reece, Loyal To A Fault

    A-Reece’s introduction to the mainstream was written in the stars; an Emtee feature on his debut single Couldn’t, dropped under Ambitiouz Entertainment, one of the most disruptive indie labels at the time. Ambitiouz introduced us to a kid who would eventually form part of the next generation of hip hop stars. Emtee hook aside, he […] More

  • The Sobering Needs To Organise Its Chaos

    Internet content creation is still in its infancy in South Africa, although there are some breakout creators growing the online content scene through podcasts, vlogs and blogs, in terms of mass appeal, the audience is yet to catch on. The Sobering podcast is one of a few podcasts consistently putting out compelling content, especially on […] More

  • What Brands Can Learn From Beauty Content Creators

    Beauty brands have recently discovered the marketing and advertising potential of beauty content creators within the social media space. They are not only taking advantage of that gap but are also making great use of realised customer value benefit derived from sponsored content. Beauty content creators have mastered the technique of governing what information is […] More

  • Q&A With Shane Eagle On His Yellow Tour, Merch & New Music

    Undeniably in the top 3 of South Africa’s next generation of hip-hop superstars, Shane Eagle carved his own lane when he dropped his debut album Yellow almost a year ago. First introduced to us through reality-tv show The Hustle, the rapper surprised many when he left fellow rapper JR’s record label Feel Good Music, to […] More

  • Touch My Blood Is A Pop Album, Darling!

    Kanye West is widely credited with changing the fibre of hip hop when he released his fouth studio album 808s & Heartbreak about decade ago. The drum machine infused electronic sound together with more auto-tune assisted vocals exploring a more emotive theme in its content. This allowed for a new type of rapper to emerge, […] More

  • What’s Playing On Your Radio This Year? A Lot Of House!

    Prince Kaybee’s Club Controller is the most played song on South African radio this year, according to data from Radio Monitor, an agency that provides music airplay data, media capture and media delivery to major record labels, artists, and performing rights organisations. Data for the first six months of the year running from 1st Jan this year […] More

  • In Snaps: Sneaker Exchange Cape Town

    On Saturday 28th April, urban culture fanatics, sneaker heads and retailers came together at the Cape Town Cruise Terminal to share their love for music, kicks and everything dope at the bi-annual Sneaker Exchange. A platform for sneaker heads to sell and buy sneakers, share ideas and have a good time, Sneaker Exchange continues to […] More

  • 10 Tips For Rappers On The Come-Up! #Game

    In a time when just about anyone with a computer can make music, pursuing a career as a musician is one of the hardest directions to take in life. From finding your identity, moulding your technique, building an audience to putting in the time to develop into an actual musician, this career path requires sacrifice […] More

  • A Few Hip-Hop Drops To Look Forward To In 2018

    In terms of album releases, last year was a massive year for hip-hop, and by the looks of things, this year promises to be just as good. Drops from industry heavyweights K.O, AKA, Cassper and Riky Rick to the new school A-Reece, Shane Eagle, Emtee and Rouge made the past year one of the best […] More

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